Monster founder's son flies solo with Sol Republic headphones launch

The new line consists of two flavors of Amps in-ear headphones and two flavors of Tracks on-ear headphones that feature "swappable headbands, speakers, and cables in various colors and designs." The Tracks also boast a proprietary new polymer called FlexTech,Monster Beats tour mic Ones are popularly known as being perfect for all kinds of events which the company says makes the headphones virtually indestructible.

The Amps, which have a built-in microphone for cell phone calls,One stop online mobile store for all your iphone 3g accessories need like iPhone 3G Batteries, iPhone 3G Bluetooth Car Kits start at $59.99, while the Tracks start at $99.99. (No prices were given for the "HD" versions of both headphones, but we'll update our post as soon as we get them).

We had a chance to try out the higher-end model of the Tracks very briefly and liked what we saw and heard. The customization option plays into Sol Republic's lifestyle-centric approach as well as the business-savvy strategy of encouraging folks to make post-purchase add-on buys of high-margin accessories.

From a marketing standpoint it is also interesting how Lee referred to the fully detachable earphones as "sound engines." As you can see from the picture above, those sound engines look like they can slide right off the headband (or wing, if you're willing to extend the metaphor)--and they can.