Consumers Balk At Buying Traditional CE Products Online
Even after using the web to find out more about those products NPD
Electronics of the E-commerce and Consumer: Online Shopping &
Purchasing the report reveals that televisions are the fourth
most-likely item that consumers research online prior to purchasing.(56
percents) However, The least likely electronics product that consumers
would actually purchase online.(19 percents)
Smartphones also showed a much higher level of research vs. buying
online: while 52 percent of consumers would seek out information about
smartphones on the web, just 23 percent could imagine themselves going
online to purchase one. In contrast more people (66 percent) do both
their research (66 percent) and expect to make an actual purchase (34
percent) online for PCs then for any other CE device.I would rather buy
Latest fashion dazzle cruel hi-fi headphone than other luxury handbags, because much money will be saved.
The not surprising to see that so many consumers won?The t buy
TVs, smartphones, the and other popular CE products online, the to
perform basic product of the despite using Internet research, said
Stephen Baker, the industry analysis VP for NPD. Computers the and
other IT products have a much longer history online with a wider
variety of outlets, the manufacturers of the including direct sales
from, the for consumers to choose from.
Top consumer electronics products consumers were extremely or very
likely to purchase online, included the following: computer software,
computers 34 percent; e-readers, 32 percent; digital cameras, computer
accessories/peripherals,One of the most popular items in the Sennheiser
Karaoke mixer catalogue would
be the traditional lavaliere design. For those not familiar with what a
lavaliere is 30 percent; tablets, 29 percent; printers, 24 percent;
Smartphone/ mobile phones, 23 percent; camcorders, Blu-ray players, 21
percent; home audio, 20 percent; and TVs, 19 percent.
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